discover
identify the people affected, the problem, the current alternatives and the difference a solution could make.
our approach
learn what matters.
build on what holds up.
every stage should leave us with a clearer understanding of the customer, the business and the effect it can have. we define what would justify the next commitment and what would cause us to pause or change direction.
the work
from an important problem
to a durable business
validate
test demand, the intended outcome and access to customers. set a baseline and a decision rule before the experiment.
build
develop the product, team and commercial model around the evidence. agree who takes responsibility.
mature
strengthen adoption, revenue quality and the ability to deliver. explore whether the same need exists in the next market.
assess
consider the next stage of growth and any proposed investment separately. check material claims before committing.
the next milestone
know what would change your mind
a useful experiment can fail. its value is in what it tells us before a larger commitment.
agree the question, the evidence needed, who gathers it and the result that would change the plan. customer access, retained usage and improving outcomes deserve different tests from a product demonstration.
the criteria behind the work ↗useful preparation
make your evidence easy to understand
separate results from assumptions. date your numbers. describe your own contribution and the biggest question still unanswered. an early venture can share its first planned test.
use the founder toolkit ↗