founder toolkit
understand the question. see an example. put it to work. practical founder workbooks for turning a promising idea into a business with impact.
free working documents
each workbook explains the thinking, shows worked examples and helps you make a specific business decision. download the fillable pdf, print it, or use the full text edition. no email or sign-in is required.
save a copy before filling it in, use a pdf reader that supports forms, and reopen your saved copy to check your entries. these documents do not send your answers to lab2sky. all examples are illustrative.
7 pages · fillable pdf
define the problem, connect impact to a business model and choose your next test. includes a worked cold-chain example and two fillable working pages.
7 pages · fillable pdf
prepare neutral interviews, separate a user from a buyer, and turn customer learning into a bounded pilot. includes better questions and an evidence-synthesis example.
7 pages · fillable pdf
trace the pitch back to operating evidence. includes retention calculations, revenue distinctions, international-growth checks and a private diligence register.
7 pages · fillable pdf
build a twelve-part pitch with slide-by-slide purpose, worked examples and evidence checks. includes a storyboard and final review pages.
from lab2sky
free founder resource
a free 45-minute startup readiness check with eight evidence questions, a worked example and a downloadable worksheet. no email or sign-in required.
choosing your route
understand the different jobs of venture building, startup support and venture capital, and choose the right starting point at lab2sky.
customer discovery
a practical customer discovery guide: identify the user, buyer and decision maker, test access and turn a pilot into evidence.
international potential
a founder’s guide to choosing a next market and testing customer demand, distribution, local adaptation and the economics of international growth.
business models
understand recurring revenue quality through customer retention, delivery costs, collected cash and continuing impact.
investment readiness
organise the commercial, financial, team and international-growth evidence for a considered series a conversation.
human evolution
the questions lab2sky asks about health ventures: evidence, users, buyers, delivery responsibility and a sustainable path from product to impact.
clean power
lab2sky’s questions for clean-power ventures: measurable outcomes, the buyer, recurring value, delivery economics and international potential.
your first introduction
a polished deck is optional. explain the customer problem, intended impact, what you have learned and the next milestone. distinguish results from estimates and plans. use the pitch-deck checklist to make the evidence easy to follow, then export your deck as a pdf up to 10 mb if you want to include it.
for another perspective on presenting a company, see sequoia’s business-plan guide ↗. it is external reading, not an affiliation with lab2sky.
find your starting point